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“Be Center Stage in the Rose Parade”| Wells Fargo
I think I have entered a Bank web 2.0 netherworld today. After the RBC press release post this morning, now here is Wells with a consumer generated media marketing programme. Ed, their VP of social...
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Social media is a very targeted approach | Wells Fargo & RBC
Good article here on Banks and Social Media. Earlier references here on niches, and the importance of Gen Y focus. Understanding those concepts, helps to get inside the minds of leaders such as Wells...
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The internet and consumer choice | PEW
PEW have a new study that focusses on three purchases – music, cellphones, homes, and offers some conclusions about the role of internet in those purchases. Pew Internet: The internet and consumer...
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When will web 2.0 meet reality?
This is an important article in todays FT, that is summarised well in this first paragraph. FT.com / Companies / Media & internet – Web 2.0 fails to produce cash Many members of the Web 2.0...
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examples of banks as leaders in web 2.0 ??
I was reading this interesting post from Cindy, when it really caught my attention with this point made near the end! Innovation and Transformation Wings: Social Networking : Good for Business or Not?...
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The social media conversation at a bank near you
Ron raises an important and fundamental point here. As a Bank what is the approach to incorporate social media into you business strategy? Twitter / rshevlin: @edolan FIs do NOT need a S… @edolan FIs...
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ShoreBank blog – excellent example of a bank blog
Corporate blogging is hard. Blogs can have the corporate name but the content needs to be personalised. Its a tough balance. Readers have to believe and credibility must be established. Multiple...
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Wells Fargo first to use social media to help with a major merger
Wells Fargo have started a new blog that is the first example of a large company to use social media to help with a major merger and product integration of this size. They believe it is a great...
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Bank of America making more significant moves in social media
As noted on the BofA Future Banking blog, they are now also seeking out customers, or others needing assistance on twitter. This is consequential stuff for a Bank. Here are a few sample twits. User...
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The Social Media Myth | socialmediamyth.com
In one of the clearest pieces on social media, Michelle covers it well in this white paper entitled The Social Media Myth. My favourite quote, and an initial hint as to the content. Because people...
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A social business definition from Clearlyso
If there is a word that bothers me, it is the word ‘social’. It is often quickly followed by the word community. Over the last 5 years you are no-one unless you have a social aspect and a community....
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